Apple: 2017 Brand Report Card

After seven years of dominance, Apple’s reign at the top of our Best & Worst Brands list is over, as the company sinks into a tie for fifth place. With the MacBook Air likely on its way out, the company seems to be abandoning mainstream shoppers in favor of those with $1,300 or more to spend. At the same time, some of Apple’s premium notebooks didn’t completely justify their high prices.

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Apple: 2017 Brand Report Card

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